EZbra is the only designated sterile, single-use FIRST DAYS post-op bra. Amazingly, 13 million breast procedures are being performed annually and there is no standard of care for dressing a breast post-op. There is a standard of care for almost every other type of surgery, but not for the breast. When we understood that, we created a very good, and a very adjustable solution that is designed to really give great support, compression, definition of the folds and shape of the breasts, absorption of the exudates, while being sterile so it reduces the risk of infection. When we understood that, we created such a great product – it’s very clear to us that we want EZbra to become the gold standard of care for all breast procedures.
Over the last 2 years, we attended a lot of plastic surgeons’ and breast surgeons’ conferences. The most common question that we were asked by surgeons was “How come no one thought of it before?” When patients and survivors saw it, they asked “Where have you been when I needed you?”